Holy Crap- Pet Waste Removal
BRAND IDENTITY DESIGN WEBSITE DESIGN / PRINT DESIGN
Holy Crap is a bold, personality-driven pet waste removal brand created to turn one of pet ownership’s least-loved chores into a clean, easy, and stress-free experience.
Built with humor, reliability, and standout visuals, Holy Crap helps homeowners reclaim their yards while giving customers a service they’ll actually remember. The brand proves even dirty jobs can look premium, professional, and fun.
Strategy Overview
Mission
To provide dependable pet waste removal with a memorable customer experience that keeps outdoor spaces clean, safe, and enjoyable.
Vision
To become the most recognizable and talked-about pet waste removal brand by combining top-tier service with fearless branding.
Audience
Busy pet owners, families, working professionals, seniors, rental property owners, and anyone who values a clean yard without the hassle.
Positioning
Holy Crap stands apart by rejecting the bland, generic look common in home-service industries. With bold design, humor, and dependable service, the brand creates instant trust and lasting recall.
Personality
Playful. Bold. Dependable. Fresh.
Holy Crap is cheeky enough to get attention, polished enough to earn trust, and reliable enough to keep customers loyal.
The Concept
The visual identity uses oversized retro-inspired typography, bright lawn-inspired greens, and a playful mascot to make the brand instantly recognizable.
The mascot adds friendliness and memorability, while bold lettering ensures the name sticks in customers’ minds. Every touchpoint—from uniforms to trucks to flyers—is designed to feel fun, clean, and impossible to ignore.
This identity transforms an unpleasant service into something approachable, trusted, and marketable.
Color Palette
Acid Green #B6CF33
Fresh grass, energy, visibility, outdoor cleanliness
Charcoal Gray #454545
Professionalism, trust, balance, modern service
Soft Sage #C8D3CC
Freshness, calm, cleanliness
Warm White #F5F5F2
Simplicity, clarity, clean finish
